Sturbridge Tourist Association

The Sturbridge Tourist Association (STA) is a five member town board that works to promote Sturbridge for its attractive value as a visitor and tourist destination and a central location for business meetings/ conferences as well as weddings and other personal/family get togethers.  Sturbridge is home to over 125 small tourism related businesses,  2 RV Parks with nearly 350 RV Pads, 10 hotels and motels and 3 conference venues.  Annual visitorship to Sturbridge is over 500,000 people. Funding for the attraction efforts of the STA derive from a portion of the hotel/motel tax revenue collected within the Town of Sturbridge. The STA uses these funds to promote and market  Sturbridge's tourism advantages and attractions in a universal or collective manner without focusing on any one business and not another.  The STA also works to support town sponsored community events that encourage tourism and in turn generates increased visitorship and local spending. The STA also partially funds the Economic Development and Tourism Coordinator's position.  Since its inception the STA has worked to promote the Town of Sturbridge and to increase tourism to this community.