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Commercial Tourism District

Sturbridge River

The Town of Sturbridge and the Sturbridge Planning Board retained the PARE team to undertaken the design plans to make the Sturbridge Commercial Tourism District a safer, more usable walkable, congenial and business-supportive district. The goal is to have a more attractive and prosperous business district serving Sturbridge residents and visitors.

The genesis for this project grew out of the Town’s Master Plan and a study undertaken by the Central Massachusetts Regional Planning Commission for the Town.

Some of the issues that the Sturbridge Commercial Tourism District project will address are:

  • Safety and travel time along Route 20 for vehicles, bicyclists and pedestrians
  • Sidewalks and walkability to make the area safer and more pedestrian- friendly
  • Gateway entrances to Sturbridge from the MassPike and the western entrance at Main Street and the Holland/Brookfield Road
  • Role of the Quinebaug River in the District
  • Enhancing the vitality of the Sturbridge Commercial Tourism District.